Ranked #1 Diploma in Digital Marketing Course Online with 100% Placement-Guarantee and Paid Internship
Professional Diploma in Digital Marketing with Generative AI
NIDE presents a premier Diploma in Digital Marketing course online, featuring a comprehensive 6-month live training program. This curriculum, meticulously designed and delivered by experts from IIMs and leading eCommerce professionals, aims to enhance both your business and career prospects. For enrollment, please contact us at +919663334449. 🚀
Ranked #1 Diploma in Digital Marketing Course Online with 100% Placement-Guarantee and Paid Internship
Professional Diploma in Digital Marketing with Generative AI
NIDE presents a premier Diploma in Digital Marketing course online, featuring a comprehensive 6-month live training program. This curriculum, meticulously designed and delivered by experts from IIMs and leading eCommerce professionals, aims to enhance both your business and career prospects. For enrollment, please contact us at +919663334449. 🚀
Placement Guaranteed
450+ Hiring Partners. 100% Placement Guaranteed Program. Salary starts @ 5-12 LPA.
100% LIVE
100% LIVE Online Sessions (Theory+Practical). No Pre-recorded Sessions.
6 Months Duration
150+ Hours of LIVE Intensive Training Program.
University Certificate
Globally Recognised University Certificate. NIRF Rank – 68th.
Paid Internship
Remuneration starts @ Rs.8,000/Month. Work from Home.
PLACEMENT GUARANTEED
450+ Hiring Partners. 100% Placement Guaranteed Program. Salary starts @ Rs 5-12 LPA.
100% LIVE
100% LIVE Online Sessions (Theory+Practical). No Pre-recorded Sessions.
6 Months DURATION
150+ Hours of LIVE Intensive Training Program.
University Certificate
Globally Recognised University Certificate. NIRF Rank – 68th.
Paid Internship
Remuneration starts @ Rs.8,000/Month. Work from Home.
Course Modules
are IN-ALIGNED
WITH
Industry Trends
Why learn Digital Marketing Course?
“An average salary of a Digital Marketing Manager in India is Rs. 1,160,000/Year as of July 2024”
Source: AmbitionBox
- With the explosive growth of internet users, digital is no more a choice but an essential part of every marketing strategy
- Indian brands spend more than 60% of their Marketing budget on Digital Marketing as of 2024
- Digital marketing channels are most cost-effective and measurable.
- Empolyement Opportunity: High Demand > Low Supply = High Remuneration
- With the High Demand of a knowledgeable market, you have a large scope of opportunities
Who is this program for?
Our comprehensive Diploma in Digital Marketing Online is curated by our faculties who are IIMs & Top-level e-Commerce Marketing Experts. This Diploma in Digital Marketing is ideal for entrepreneurs, working professionals, students (PUC & Above), and anyone looking to enhance their digital marketing skills.
Our Alumni Work in Top Companies
Our Curriculum
23 Modules we cover in our Diploma in Digital Marketing Course Online
This Diploma in Digital Marketing curriculum is fully curated & delivered by NIDE Faculties who are IIMs & Top-level eCommerce Marketing Experts. Our 150+ hours of LIVE Intensive training and 2 Months of Paid Internship during the program help you to get 100% practical knowledge in the subject.
Theory: 2 Hours | Practical: 0 Hours
- Understand the Basic Functions of a Business
- Introduction to Marketing
- Traditional Vs Digital Marketing
- Digital Marketing Channels & Platforms
Theory: 4.5 Hours | Practical: 4.5 Hours
Highlights: Brand Story, Brand Identity, Brand Communication, Brand Experience, & Brand Positioning
- Basics of Brand, Branding, & Brand Marketing
- 4 Elements of Building a Strong Brand
- Brand Story & Brand Identity
- Target Audience Identification (TAM, SAM, & SOM), Competitor Analysis, & Market Gap Analysis
- Brand Positioning Strategies – USP, Value Proposition, & Differentiation Statement
- Positive Brand Communication: Voice, Tone, & Promises
- Tools Covered
Theory: 2 Hours | Practical: 0 Hours
- Marketing Funnel & Buyers’ Journey
- Inbound Vs Outbound Channels in Buyers’ Journey
- Conflicting Channels in Digital Marketing Eco-system
- Introduction to Performance Marketing
- Basics of Go-To-Market Strategy
Theory: 3 Hours | Practical: 0 Hours
- Types of Media Buying – Direct Vs Programmatic
- SSP, DSP, & Ad Exchange Platforms
- Ad-Exchange Vs Ad-Network
- Programmatic Media-Buying Channels in Digital Eco-system
- Web Ads (Display & Video), Social Ads, Search Ads, Mobile App Ads, OTT, D-PR, & DOOH
- Types of Targeting in Programmatic Media-Buying Eco-system
Theory: 15 Hours | Practical: 10-15 Days
Channels to be covered: Facebook, Instagram, & LinkedIn
- Complete Set-up of Meta Ad Account – Business Manager Account Creation, Business Page Integration, Ads Manager Account Creation, Pixel Integration, Event Set-up, & Conversion Tracking
- Complete Set-up of LinkedIn Ad Account – Campaign Group & Manager Account Creation, Pixel Integration, Event Set-up, & Conversion Tracking
- Ad Creation – Types of Ads & Objectives
- Buying Types: Auction Vs Reach & Frequency
- Essentials – Ad Copy, Ad Creatives & Designs
- Audience Research & Audience Meter
- Basic Optimization: Bidding Strategy, Placement Strategy, CBO, Dynamic Creatives, & Placement Optimization
- Reporting Essentials: Data Collection, Analysis, Segmentation, & Performance Evaluation
- Audience Manager & Retargeting Methodologies
- Advanced Ad Optimization Strategies
- B2B Vs B2C Lead Generation Strategies on LinkedIn
- Social Media Marketing Automation
- Practical: Running Ads & Optimizing on Real Account Duration: 10-15 Days
- Tools in Practice
Theory: 9 Hours | Practicals: 10-15 Days
Search Engine to be covered: Google (Text Ads & Shopping Ads)
- Introduction to Search Ads
- Introduction to Shopping Ads & Google Merchant Center
- Audience & Competitors’ Research Tools
- Conversion Events & Conversion Tracking
- Google Tag Manager: Essentials
- Ad Creation – Types of Campaigns & Objectives
- Bidding Strategies, Keyword Match Types & Ad Extensions
- Ad Copy Essentials: Writing Ads that get people to click
- Audience Manager & Retargeting Strategies
- Reporting Essentials: Data Collection, Analysis, Segmentation, & Evaluation
- Troubleshooting
- Advanced Ad Optimization Strategies: Ad Quality, Ad Strength, Optimization Score, Conversion Rate Optimization, Attribution & Landing Page Optimization
- Automation Tools
- Practical – Running Ad & Optimizing on real account. Duration: 10-15 days
- Tools to be covered
Theory: 9 Hours | Practical: 10-15 Days
Other Google Ads to be covered: Display Ads, Youtube Ads, Gmail Ads, & Performance Max
- Audience & Competitors’ Research Tools
- Ad Creation: Types of Campaigns & Objectives
- Essentials: Ad Copy & Creatives
- Bidding Strategies
- Audience Manager & Retargeting Strategies
- Reporting Essentials: Data Collection, Analysis, Segmentation, & Evaluation
- Troubleshooting
- Advanced Ad Optimization Strategies: Ad Quality, Ad strength, & Optimization Score, & A/B Testing
- Practical: Running Ads & Optimizing on real account. Duration: 10-15 days
- Tools to be covered
Theory: 3 Hours | Practical: 0 Hours
- Search 360
- DV 360
- Campaign Manager 360
- Tools to be covered
Theory: 9 Hours | Practical: 0 Hours
- Native Ad Platforms
- Advanced TV Advertising (OTT): Video Ads
- Marketplace Ads – Amazon & Others
- App Install Ads: Meta & Google
- Platforms to be covered
Theory: 9 Hours | Practical: 3 Hours
- Introduction to Web Analytics & Tools
- Google Analytics Integration & Set-up
- Understanding the Dashboard and Insights
- Measuring and Tracking Web Analytics Metrics
- Data Visualization and Reporting
- Using Web Analytics Metrics to improve Website Performance
- Advanced Google Analytics Techniques
- Other Analytical Tools
- Introduction to Google Tag Manager
- Understanding Google Tags, Triggers and Variables
- Tools to be covered
Theory: 10 Hours | Practical: 3 Hours
- Introduction to AI and Its Applications in Digital Marketing
- Techniques for Leveraging AI to Optimize Content Marketing Campaigns
- Informed Decision-Making Using AI-Driven Advanced Analytics
- Organizational Transformation for AI Integration
- Creating an AI-Driven Digital Marketing Strategy
- Tools to be covered
Theory: 9 Hours | Practical: 3 Hours
- Go-To-Market Strategy in Practice
- Segmentation of Awareness & Acquisition Channels
- Defining Goals, KPIs & Metrics
- Media Mix and Budgeting
- Media Scheduling and Buying Strategies
- Performance Metrics
- Calculations: CPA, Churn Rate, AOV, CLV (LTV), & Break-Even Point
Final Blueprint of Media Master Plan
Theory: 6 Hours | Practical: 2 Hours
- Introduction to CRM & Marketing Automation
- CRM & Marketing Automation Tools
- Integration Process
- Defining the WorkFlow & Its Strategies
- Tools to be covered
Practicals: 10 Hours
- Introduction to Domain, Types of Website, & Hosting Services
- Essentials: Connecting Hosting with Domain and WordPress Installation
- Website Creation with e-Commerce Store & Customization
- Create better Landing Pages to bring in more Conversions
- Tools to be covered
Theory: 2 hours | Practical: 0 Hours
- Introduction to Inbound Marketing
- Inbound Marketing Channels
- Flywheel Strategy
Theory: 12 Hours | Practicals: 3 Hours
Search Engine Optimization (SEO) & App Store Optimization (ASO)
- Introduction to SEO
- SEO Site Audit
- Keyword Research & Competitive Analysis
- On-Page SEO
- Technical SEO: URL Structure, Categories page /Pilar Page, Screaming Frog report, Link graph, Interlinking Strategies, Redirects (301,302), Canonical tags, 404 pages, 301 redirects, Hreflang, AMP Pages, Crawling & Rendering, XML Sitemap, Robots.txt, WordPress plugins, Indexing check, Schema Implementation, Structured Data testing (Breadcrumbs, TimeStamp, Organisational Schema, Ratings Schema), Search Console, Site Audit (SEMrush), Lighthouse report (Web Core Vitals check), Page Speed Insights/GTMetrics, Error fixing (404, mobile usage errors), Back Link Cleanups, Disavow file, Country targeting
- Optimizing Website for Rich Results
- Off-Page SEO
- Local & Mobile SEO
- SEO Reporting Essentials
- App Store Optimization (ASO)
- Tools to be covered
Theory: 12 Hours | Practicals: 3 Hours
- Social Media Account Creation – Facebook & LinkedIn page, Instagram & Twitter Business account, & Youtube Channel
- Understanding Algorithm and Suitability
- Social Media Optimization (SMO) Strategies including Youtube SEO
- Social Media Calendar Framework
- Reporting: Social Media Analytics & Insights
- Community (Audience) Building Strategies
- Automation Tools
- Tools to be covered
Theory: 3 Hours | Practices: 0 Hours
- An Introduction
- Email Marketing Strategies
- Best Email Marketing Automation Tools
- Tools to be covered
Theory: 6 Hours | Practices: 2 Hours
- Introduction to the Content Marketing Eco-system
- Types of Content Vs KPIs
- Organizational Content Calendar & Creation Framework
- Content Creation in Practice using AI Tools
- Measuring and Analyzing of Content Marketing Strategy (Goals Vs Metrics)
- Advanced 1: Buyer Persona, Business Story Telling & Personalization
- Advanced 2: Viral, Emotional, Creative, Conversational & Engagement Marketing
- Tools to be covered
Theory: 6 Hours | Practices: 0 Hours
- Mobile Marketing – SMS & WhatsApp Marketing
- Influencer Marketing
- Online Public Relations
- Affiliate Marketing
Theory: 3 Hours | Practices: 0 Hours
- Introduction – Social Listening
- Sentiment Analysis methodologies
- Effective Brand Reputation Management strategies
- Tools in Practice
Theory: 12 hours | Practical: 3 Hours
- Category Development Strategy: Supply Vs Demand (Category Metrics)
- Defining Target Audience & Buyer Persona Segmentation
- Competitor Analysis: Price Point, USP, Brand Story, & Other Winning Touch Points
- Setting Objectives & Defining KPIs
- Organizational FLYWHEEL Collaboration for better ROI
- Budget Allocation Strategy: Channel Mix (Paid & Organic)
- Essentials: Analysing Data & Reporting
- Performance Metrics
- Customer Retension Strategies
- Tools: CRM & Marketing Automation
- CV Preparation & A-Z of Assignement Submission during Interviews
- Types of Company Formation, Types of Funding & Fundraising bodies
- How to kick start your Freelancing Career in Digital Marketing
- Effective Client Communication methods
- Leadership and Management: Thinking Strategically, Building Effective Teams, Influencing, Crisis Management, Decision Making, & Project Management
10+ Assignments/3+ Capstone Projects/Multiple Case Studies
Tools you will Master
75+ Pro-Tools we cover in our Diploma in Digital Marketing
Get access to Rs.100,000 worth of Paid Tools! Gain the tools and techniques you need to engage audiences and inspire action in today’s complex, multichannel landscape. Through this Diploma in Digital Marketing, you will master 75+ online tools that help you to build the position your organization for success.
Meet our Top Faculties
Learn directly from Marketing Veterans. Our faculties are IIMs & Top-level eCommerce Marketing experts.
Anish George
Programme Director, NIDE
Ex-Business Head, Merricart
Ex-Sr. Consultant, Myntra & Jabong
He has 12+ years of experience in Digital & Social media marketing, public relations, corporate communications, and branding. An alumnus of IIM, Bangalore & Amity University (MBA).
Anish George
Programme Director, NIDE
Ex-Business Head, Merricart
Ex-Sr. Consultant, Myntra & Jabong
He has 12+ years of experience in Digital & Social media marketing, public relations, corporate communications, and branding. An alumnus of IIM, Bangalore & Amity University (MBA).
Best minds from the
Corporate and Academic worlds
Shibu Eliyas
CMO, Infosys
CMO, Infosys BPO, North American Region
17+ years of experience
Siddarth Padmanabhan
Ex-Director, LinkedIn
Ex-Partner Manager, Facebook
12+ Years of Experience
Tanmoy Das
Ex-Google
Ex-Vendor Manager, Google
12+ Years of Experience
Akash Agrawal
Country Head, NetCore
Ex-Director, Cashkaro
12+ years of experience
Sanjula Miglani
Marketing Head, Swiggy
Ex-Sr. Brand Manager, CARS24
10+ Years of Experience
Hitesh Motwani
Faculty in 4 IIMs
Ex-Twitter
14+ Years of Experience
Anju Thomas
Sr.Manager, AMAZON
Ex-Amazon & Ex-Cloudtail
10+ years of experience
James Cornelius
Sr. Manager, Swiggy
Ex-Sr. Manager, Dineout
8+ Years of Experience
Sachin Goel
Data Scientist, BCG
Ex-KMPG
12+ Years of Experience
Why NIDE
Quality of traditional system meets Flexibility of the online system
NIDE is not just an institute of traditional learning; it is a platform for all to grow beyond themselves, connect & collaborate with peers, and interact live with subject-matter experts. We’ve packed tons of information into our classroom-style learning. Our intimate setting allows us to learn about you and cater to examples, strategies, and concepts accordingly. Over the years, we’ve perfected the approach with current trends, to make sure that you have everything you need to be successful. And finally, we ensure your learning process at each level through mock tests, assignments, group workshops, simulations, projects, and many more. These practices made our Diploma in Digital Marketing and Performance Marketing Course the best in the Industry.
Rank #4
Digital Education School in Asia
Rank #1
Hybrid Digital Marketing Online bootcamp with world-class facilites
100%
track-record in Placements
best in class
We have the best mentors
4.9/5
We have the best rating in the industry
Why only NIDE
We have been awarded the Best Digital Marketing Institute in India
NIDE is known for its 3 core values. Accountability in Every Single Thing, Access Anywhere and Engage Anytime. It made us the Best Digital Marketing Institute in India. We are accountable for what we do and what we say. We are accountable for our promises, curriculum, trainers, quality, giving the best practices, providing the real 1-to-1 learning experience, and placements.
Access
Our Students get LIFETIME access not only to Study Materials but also to Live Classes.
Engage
We make sure that each and every student will be fully engaged during the program through case studies, assignments, assessments, simulations & further assistances.
Accountability
We are accountable for what we teach, placements, bringing the best trainers, updated curriculum, maximum practices...etc.
100% PLACEMENT GUARANTEED
450+ Premium Hiring Partners
Getting a job is very important for all after completing your Diploma in Digital Marketing. We are associated with 450+ Hiring partners and also we have a dedicated team who helps you to get the right placement. It’s a 100% placement-guaranteed program, not just assistance!
Awards & Honours
"International Excellence Award" for the "Best Digital Marketing Institute in India"
Course Certificate
By the end of this Diploma in Digital Marketing online, you’ll be awarded a globally recognized course completion certificate by the JAIN (deemed-to-be University) and the alumni status from the Great NIDE. This certificate can be verified by any national/international employer on the University portal. We also prepare you to get Professional Certificate/s (Google, Facebook, HubSpot & SEMrush) that build your skills and advance your career in a high-demand field like Digital Marketing.
Training Schedules
Plan out your schedule and determine your preferred timeline for completing your Diploma in Digital Marketing. The online classes finish in as few as 6 months.
Monday – Friday (Weekly 3-5 classes)
Timings: 8.00 pm – 9.30 pm
Last date of Application: 10th September, 2024
Admission: – 15 Seats/Batch
Duration: – 6 Months with 2 Months of Paid Internship
Course Fee
(15 Seats/Batch only)
Online: Rs. 60,000/-
Offline (Campus – Bangalore): Rs. 100,000/-
Features/Benefits
- EMI @ Rs.10,000/Month
- 6 Months Duration with 2 Months of Paid Internship
- 23 Modules with 135+ Sub-Modules
- 150+ Hours of Intensive Training Program
- 50+ Hours of Live Practical Classes
- Get trained by IIMs & e-Commerce Marketing Experts
- 10+ Modular Assignments/3+ Capstone Projects
- Min. payout Rs. 8,000/Month during Internship
- 100% Placement Guaranteed Program
- Salary starts @ Rs 5-12 LPA
- The Great JAIN University & NIDE Alumni status & Network
We have ‘No Cost EMI’ facility. No Credit Card Required. Contact +919663334449 for any EMIs/Fees-related inquiry.
I am interested! Plz contact me
Register for a Free Demo Class
It’s always better to understand what we teach during 6 months course. Join the 1-Hour Free Demo class, ask your questions, clear your doubts, and take your final decision.
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Follow us on social media channels for more stories at #InsideNIDEOfficial
Support Team
contact@nideofficial.com
Mob: +919663334449
Whatsapp: +919663334449
Mon - Fri: 10 AM - 6 PM
Saturday: 10 AM - 2 PM
Sunday & Govt Holidays are OFF
FAQs
Why Should I Enroll in NIDE’s Professional Diploma in Digital Marketing with Gen AI?
Because we are ACCOUNTABLE for ‘Every Single Thing’! We are accountable for teaching you the latest & updated curriculum during this Diploma in Digital Marketing. We have the best Curriculum & Faculties in the industry, giving you a Real One-to-One learning experience, giving you the best practical knowledge during this program, and giving you the best placement with the best package. We don’t believe in Pre-Recorded sessions. We are 100% LIVE both theoretical and practical. We have the best rating in the industry as one & only ‘Best Digital Marketing Institute in India with 100% Placement Guarantee, Not just Assistance’.
Other facilities that make NIDE special: – Lifetime access to Live Classrooms, 150+ Hours of LIVE Classes, 50+ Hours of Practical, Best Trainers from the Industry, a strong Alumni Network, No pre-recorded sessions, Learning directly from Marketing Veterans, and the only Institute to have 100% Live sessions and many more
And finally, during the program, we make sure that you learn everything in Digital Marketing. And that’s our PROMISE.
What Modules does our Diploma in Digital Marketing with Gen AI Cover?
We cover 23 modules with 135+ sub-modules during this 6 months Diploma in Digital Marketing. For more details, you may refer to Our Curriculum.
Do we cover Practical Sessions?
Yes. We cover 100% of the practical session. We have 2 sets of Trainers; one for theory sessions and another for practical sessions. During the Practical Sessions, Tools and Budgets would be allocated to each student. We make sure that you get the best Do-It-Yourself practices.
Does NIDE provide a Scholarship for this Professional Diploma in Digital Marketing with Gen AI?
Yes. We do have scholarships. Contact our Admission Cell for more details. Call us on +919663334449
Course Fee Related
What is the Fee structure of this Diploma in Digital Marketing with Gen AI?
The fee for the entire course, Online Professional Diploma in Digital Marketing is Rs.60,000/- and Offline (On-Campus) Professional Diploma in Digital Marketing is Rs.100,000/-
Can I pay the Fee in Installments?
Yes, you can pay the fee in installments. We have our own installment facility without depending on any financial institutions or credit cards.
What if I am not able to complete the course? Will I have to pay again to enroll in the course?
No. We provide a buffer period of two years to finish your course successfully.
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