Ranked #1 Performance Marketing Course Online in Inda & Asia
Advanced Certification Course in Performance Marketing with Generative AI
Our Performance Marketing Course Online primarily utilizes case-study-based and experiential learning methods, immersing students in real-world business scenarios to enhance their problem-solving skills. This hybrid course enables students to establish and measure Goals & KPIs for specific domains, identify the appropriate Media Buying Channels across digital platforms, and develop and execute an ROI-focused, data-driven Media Planning & Budgeting Strategy along with CRM Integration and Marketing Automation. Additionally, the course offers an in-depth exploration of Advanced Analytics, Data Visualization, and Reporting using the latest tools, empowering students to make necessary adjustments to achieve business objectives. Our expert faculty, comprising professionals from IIMs and leading eCommerce companies, will guide you through this 120+ hour LIVE intensive workshop, equipping you to become a highly skilled Performance Marketer. 🚀
Ranked #1 Performance Marketing Course Online in India & Asia
Advanced Certification Course in
Performance Marketing with
Generative AI
Our Performance Marketing Course Online primarily utilizes case-study-based and experiential learning methods, immersing students in real-world business scenarios to enhance their problem-solving skills. This hybrid course enables students to establish and measure Goals & KPIs for specific domains, identify the appropriate Media Buying Channels across digital platforms, and develop and execute an ROI-focused, data-driven Media Planning & Budgeting Strategy along with CRM Integration and Marketing Automation. Additionally, the course offers an in-depth exploration of Advanced Analytics, Data Visualization, and Reporting using the latest tools, empowering students to make necessary adjustments to achieve business objectives. Our expert faculty, comprising professionals from IIMs and leading eCommerce companies, will guide you through this 120+ hour LIVE intensive workshop, equipping you to become a highly skilled Performance Marketer. 🚀 🚀
4 Months
120+ Hours of LIVE Intensive Training Program
100% LIVE
100% Live Online Sessions (Theory and 25+ Practical)
100% Placement
150+ Premium Hiring Partners
University Certificate
Ranked No. 21 among the Top Private Universities in India. NBA Accreditation. AAAA+ Rating. NAAC ‘A Grade’ Awarded.
Easy EMI
EMI @ Rs. 5,000/Month
4 Months
120+ Hours of LIVE Intensive Training Program
100% LIVE
100% Live Online Sessions (Theory and 25+ Practical)
100% Placement Assistance
150+ Premium Hiring Partners
University Certificate
Ranked No. 21 among the Top Private Universities in India. NBA Accreditation. AAAA+ Rating. NAAC ‘A Grade’ Awarded.
Easy EMI
EMI @ Rs. 5,000/Month
Program
In-Aligned
with
Why Choose a Career in Performance Marketing
Performance marketing offers a dynamic path for those seeking impactful roles. Here’s why it’s worth considering:
High Demand: Companies across industries seek performance marketers to drive growth. Job opportunities abound, whether you work in-house, at an agency, or remotely.
Win-Win Model: Performance marketers thrive on results. Their compensation is tied to performance, ensuring a win-win scenario for both marketers and businesses.
Natural Progression: After gaining foundational marketing experience, transitioning to performance marketing is a logical step. It’s where your skills align with the demand for ROI-focused professionals.
Measurable Impact: Performance marketing revolves around quantifiable results—clicks, conversions, and revenue. It’s a data-driven field where success is transparent and directly tied to performance metrics.
Digital Influence: In today’s digital age, marketing shapes consumer behavior. By specializing in performance marketing, you can directly impact an organization’s bottom line through effective campaigns and targeted strategies.
Creativity Unleashed: Crafting compelling ads and optimizing campaigns allows you to flex your creative muscles. Whether you’re an entrepreneur or part of a team, performance marketing lets you innovate and engage audiences.
🚀😊
CAGR @35%
Digital Ads industry growth rate in 2024
14 LPA
Average salary recorded in 2024 in India by Ambitionbox
300K+
Job openings in India in 2024 alone
1 Million+
Freelancing opportunities from micro & small level businesses
Who is this program for?
Our comprehensive Performance Marketing Course Online is curated and delivered by esteemed faculties, including IIM alumni and top-level eCommerce marketing experts. This program caters to business owners seeking revenue growth, consultants or agency owners, and marketing professionals aiming to elevate their performance marketing skills to the next level.” 🚀📈
Our Alumni Work in Top Companies
Our Curriculum
Our Performance Marketing Course Online offers over 120 hours of live, intensive training. This includes theoretical lessons, capstone projects, more than 25 live practical sessions, multiple assessments, discussions, and doubt-clearing sessions, all delivered by our expert faculty. The course also features simulations, case studies, mock tests, and fully customized project-based training tailored to each learner’s capabilities and experience.
15 Modules
15 Modules with 75+ Sub-modules
25+ Practical
One-to-One Practical & Group Workshops on Real Accounts
50+ Tools
Master in 50+ AI & Digital Marketing Pro Tools
Assignments/Case Studies
Multiple Assignments and Use Cases to enhance your learning
There are 25+ One-to-One Practical/Group Workshop covered during this course.
- Demand Identification (TAM, SAM, & SOM)
- Market Gap Analysis
- Competitor Analysis
- Meta Business Account: Complete Set-up
- Meta Pixel Integration & Event Setup
- Run Meta Ads Campaign in Real Account for 10-15 Days
- Meta Ads: Audience Segmentation
- Meta Ads: Reporting Dashboard
- Complete walkthrough of Meta Business Account
- Meta Ads Advanced Optimization
- LinkedIn Campaign Manager Account: Complete Set-up
- LinkedIn Pixel Integration & Conversion Tracking Set-up via Google Tag Manager
- LinkedIn Ads: Audience Segmentation
- LinkedIn Ads: Reporting Dashboard
- Google Ads Account Set-up
- Google Ads Pixel Integration & Conversion Tracking via GTM
- Run Google Ads Campaign in Real Account for 10-15 Days
- Google Ads Audience Segmentation
- Google Ads Reporting Dashboard
- Heatmap Tool Integration
- Conversion Rate Optimization & Landing Page Optimization
- Google Ads Advanced Optimization
- Google Analytics/Adobe Analytics Integration
- Google Tag Manager Integration
- ChatGPT, Copilot & Gemini Tools
- Prompt Engineering
- AI-Driven Advanced Analytics and Marketing Strategy
- Media Planning & Mix Media Buying
- Budget Allocation Strategy
- CRM Integration
- Marketing Automation – Workflow Strategy
- Customized Practical session to Address your company or your business
Theory: 2 Hours | Practical: 0 Hours
- Understand the Basic Functions of a Business
- Introduction to Marketing
- Traditional Vs Digital Marketing
- Digital Marketing Channels & Platforms
Theory: 4.5 Hours | Practical: 4.5 Hours
Highlights: Brand Story, Brand Identity, Brand Communication, Brand Experience, & Brand Positioning
- Basics of Brand, Branding, & Brand Marketing
- 4 Elements of Building a Strong Brand
- Brand Story & Brand Identity
- Target Audience Identification (TAM, SAM, & SOM), Competitor Analysis, & Market Gap Analysis
- Brand Positioning Strategies – USP, Value Proposition, & Differentiation Statement
- Positive Brand Communication: Voice, Tone, & Promises
- Tools Covered
Theory: 2 Hours | Practical: 0 Hours
- Marketing Funnel & Buyers’ Journey
- Inbound Vs Outbound Channels in Buyers’ Journey
- Conflicting Channels in Digital Marketing Eco-system
- Introduction to Performance Marketing
- Basics of Go-To-Market Strategy
Theory: 3 Hours | Practical: 0 Hours
- Types of Media Buying – Direct Vs Programmatic
- SSP, DSP, & Ad Exchange Platforms
- Ad-Exchange Vs Ad-Network
- Programmatic Media-Buying Channels in Digital Eco-system
- Web Ads (Display & Video), Social Ads, Search Ads, Mobile App Ads, OTT, D-PR, & DOOH
- Types of Targeting in Programmatic Media-Buying Eco-system
Theory: 15 Hours | Practical: 10-15 Days
Channels to be covered: Facebook, Instagram, & LinkedIn
- Complete Set-up of Meta Ad Account – Business Manager Account Creation, Business Page Integration, Ads Manager Account Creation, Pixel Integration, Event Set-up, & Conversion Tracking
- Complete Set-up of LinkedIn Ad Account – Campaign Group & Manager Account Creation, Pixel Integration, Event Set-up, & Conversion Tracking
- Ad Creation – Types of Ads & Objectives
- Buying Types: Auction Vs Reach & Frequency
- Essentials – Ad Copy, Ad Creatives & Designs
- Audience Research & Audience Meter
- Basic Optimization: Bidding Strategy, Placement Strategy, CBO, Dynamic Creatives, & Placement Optimization
- Reporting Essentials: Data Collection, Analysis, Segmentation, & Performance Evaluation
- Audience Manager & Retargeting Methodologies
- Advanced Ad Optimization Strategies
- B2B Vs B2C Lead Generation Strategies on LinkedIn
- Social Media Marketing Automation
- Practical: Running Ads & Optimizing on Real Account Duration: 10-15 Days
- Tools in Practice
Theory: 9 Hours | Practicals: 10-15 Days
Search Engine to be covered: Google (Text Ads & Shopping Ads)
- Introduction to Search Ads
- Introduction to Shopping Ads & Google Merchant Center
- Audience & Competitors’ Research Tools
- Conversion Events & Conversion Tracking
- Google Tag Manager: Essentials
- Ad Creation – Types of Campaigns & Objectives
- Bidding Strategies, Keyword Match Types & Ad Extensions
- Ad Copy Essentials: Writing Ads that get people to click
- Audience Manager & Retargeting Strategies
- Reporting Essentials: Data Collection, Analysis, Segmentation, & Evaluation
- Troubleshooting
- Advanced Ad Optimization Strategies: Ad Quality, Ad Strength, Optimization Score, Conversion Rate Optimization, Attribution & Landing Page Optimization
- Automation Tools
- Practical – Running Ad & Optimizing on real account. Duration: 10-15 days
- Tools to be covered
Theory: 9 Hours | Practical: 10-15 Days
Other Google Ads to be covered: Display Ads, Youtube Ads, Gmail Ads, & Performance Max
- Audience & Competitors’ Research Tools
- Ad Creation: Types of Campaigns & Objectives
- Essentials: Ad Copy & Creatives
- Bidding Strategies
- Audience Manager & Retargeting Strategies
- Reporting Essentials: Data Collection, Analysis, Segmentation, & Evaluation
- Troubleshooting
- Advanced Ad Optimization Strategies: Ad Quality, Ad strength, & Optimization Score, & A/B Testing
- Practical: Running Ads & Optimizing on real account. Duration: 10-15 days
- Tools to be covered
Theory: 3 Hours | Practical: 0 Hours
- Search 360
- DV 360
- Campaign Manager 360
- Tools to be covered
Theory: 9 Hours | Practical: 0 Hours
- Native Ad Platforms
- Advanced TV Advertising (OTT): Video Ads
- Marketplace Ads – Amazon & Others
- App Install Ads: Meta & Google
- Platforms to be covered
Theory: 9 Hours | Practical: 3 Hours
- Introduction to Web Analytics & Tools
- Google Analytics Integration & Set-up
- Understanding the Dashboard and Insights
- Measuring and Tracking Web Analytics Metrics
- Data Visualization and Reporting
- Using Web Analytics Metrics to improve Website Performance
- Advanced Google Analytics Techniques
- Other Analytical Tools
- Introduction to Google Tag Manager
- Understanding Google Tags, Triggers and Variables
- Tools to be covered
Theory: 10 Hours | Practical: 3 Hours
- Introduction to AI and Its Applications in Digital Marketing
- Techniques for Leveraging AI to Optimize Content Marketing Campaigns
- Informed Decision-Making Using AI-Driven Advanced Analytics
- Organizational Transformation for AI Integration
- Creating an AI-Driven Digital Marketing Strategy
- Tools to be covered
Theory: 9 Hours | Practical: 3 Hours
- Go-To-Market Strategy in Practice
- Segmentation of Awareness & Acquisition Channels
- Defining Goals, KPIs & Metrics
- Media Mix and Budgeting
- Media Scheduling and Buying Strategies
- Performance Metrics
- Calculations: CPA, Churn Rate, AOV, CLV (LTV), & Break-Even Point
Final Blueprint of Media Master Plan
Theory: 6 Hours | Practices: 2 Hours
- Introduction to CRM & Marketing Automation
- CRM & Marketing Automation Tools
- Integration Process
- Defining the WorkFlow & Its Strategies
- Tools to be covered
- CV Preparation & A-Z of Assignement Submission during Interviews
- Types of Company Formation, Types of Funding & Fundraising bodies
- How to kick start your Freelancing Career in Digital Marketing
- Effective Client Communication methods
- Leadership and Management: Thinking Strategically, Building Effective Teams, Influencing, Crisis Management, Decision Making, & Project Management
Theory: 12 Hours | Practicals: 3 Hours
Search Engine Optimization (SEO) & App Store Optimization (ASO)
- Introduction to SEO
- SEO Site Audit
- Keyword Research & Competitive Analysis
- On-Page SEO
- Technical SEO: URL Structure, Categories page /Pilar Page, Screaming Frog report, Link graph, Interlinking Strategies, Redirects (301,302), Canonical tags, 404 pages, 301 redirects, Hreflang, AMP Pages, Crawling & Rendering, XML Sitemap, Robots.txt, WordPress plugins, Indexing check, Schema Implementation, Structured Data testing (Breadcrumbs, TimeStamp, Organisational Schema, Ratings Schema), Search Console, Site Audit (SEMrush), Lighthouse report (Web Core Vitals check), Page Speed Insights/GTMetrics, Error fixing (404, mobile usage errors), Back Link Cleanups, Disavow file, Country targeting
- Optimizing Website for Rich Results
- Off-Page SEO
- Local & Mobile SEO
- SEO Reporting Essentials
- App Store Optimization (ASO)
- Tools to be covered
Theory: 12 hours | Practical: 3 Hours
- Category Development Strategy: Supply Vs Demand (Category Metrics)
- Defining Target Audience & Buyer Persona Segmentation
- Competitor Analysis: Price Point, USP, Brand Story, & Other Winning Touch Points
- Setting Objectives & Defining KPIs
- Organizational FLYWHEEL Collaboration for better ROI
- Budget Allocation Strategy: Channel Mix (Paid & Organic)
- Essentials: Analysing Data & Reporting
- Performance Metrics
- Customer Retension Strategies
- Tools: CRM & Marketing Automation
Practical: 10 Hours
- Introduction to Domain, Types of Website, & Hosting Services
- Essentials: Connecting Hosting with Domain and WordPress Installation
- Website Creation with e-Commerce Store & Customization
- Create better Landing Pages to bring in more Conversions
- Tools to be covered
Tools you will Master
Master in 50+ Pro-Tools in this Perfromance Marketing Course online
Get access to Rs.100,000+ worth of Paid (AI & Performance Marketing) Tools during this Performance Marketing Course Online. Become a PRO in 50+ AI & Performance marketing Tools. Get access to paid versions of all the popular tools. Learn the strategic approach from experts to use these tools for today’s omnichannel/multichannel marketing approach landscape.
A couple of Assignments/Case Studies during this program
Meet our Top Faculties
Learn directly from the top Experts
We have a team of industry experts from IIMs, top management institutes, and leading companies. They bring to the table decades of experience in their respective specialization providing dedicated guidance throughout this Performance Marketing Course Online program. Students get a sneak peek into their vision and knowledge that helps them excel in projects.
Anish George
Programme Director, NIDE
Ex-Business Head, Merricart
Ex-Sr. Consultant, Myntra & Jabong
He has 12+ years of experience in e-commerce Marketing, public relations, corporate communications, and branding. An alumnus of IIM, Bangalore & Amity University.
Anish George
Programme Director, NIDE
Ex-Business Head, Merricart
Ex-Sr. Consultant, Myntra & Jabong
He has 12+ years of experience in e-commerce marketing, public relations, corporate communications, and branding. An alumnus of IIM, Bangalore & Amity University.
Best minds from the
Corporate and Academic worlds
Shibu Eliyas
CMO, Infosys
CMO, Infosys BPO, North American Region
17+ years of experience
Siddarth Padmanabhan
Ex-Director, LinkedIn
Ex-Partner Manager, Facebook
12+ Years of Experience
Tanmoy Das
Ex-Google
Ex-Vendor Manager, Google
10+ Years of Experience
Akash Agrawal
Country Head, NetCore
Ex-Director, Cashkaro
10+ years of experience
Sanjula Miglani
Marketing Head, Swiggy
Ex-Sr. Brand Manager, CARS24
9+ Years of Experience
Hitesh Motwani
Faculty in 4 IIM
Ex-Twitter
10+ Years of Experience
Anju Thomas
Sr. Category Manager
Ex-Amazon & Ex-Cloudtail
10+ years of experience
James Cornelius
Sr. Manager, Swiggy
Ex-Sr. Manager, Dineout
7+ Years of Experience
Sachin Goel
Data Scientist, BCG
Ex-KMPG
10+ Years of Experience
Why NIDE
Quality of traditional system, Flexibility of the online system
With over 15 years of experience in the field, we‘ve handcrafted a course that opens new vistas and opportunities for beginners and experienced individuals. It catalyzes their excellence in each field of marketing. Our result-focused training imparts conceptual and practical knowledge with capstone projects, case studies, and simulations. We have an outcome-focused approach to training and therefore we analyze the results and make necessary updates. Feedbacks and suggestions from students are of utmost importance to us. Specific learning goals are tied up to each module. And finally, excellence in training delivery is guaranteed. These practices made our Performance Marketing Course Online, Diploma in Digital Marketing, and Post Graduate in Digital Marketing the best in the Industry.
Rank #4
Digital Education Schools in Asia
Rank #1
Digital Education Schools in India in case-study-based and experiential learning methods
100%
Track-record in Placements
best in class
We have the best mentors
100% LIVE
Both Theory & Practicals sessions are 100% LIVE
Why only NIDE
100% LIVE sessions & Learning directly from the top experts
Access
Our Students get LIFETIME access not only to Study Materials but also to Live Classes.
Engage
We make sure that each and every student will be fully engaged during the program through case studies, assignments, assessments, simulations & grading systems.
Accountability
We are accountable for what we teach, placements, bringing the best trainers, updated curriculum, maximum practices...
Awards & Honours
Recognized globally as the ‘Best Digital Marketing Institute in India’ with the prestigious ‘International Excellence Award‘, the National Institute of Digital Education (NIDE) is a beacon of digital excellence.
Students' Corner
#InsideNIDEOfficial! Take a look at our amazing students’ feedback.
Follow us on social media channels for more stories at #InsideNIDEOfficial
100% Placement Assistance
150+ Premium Hiring Partners
Our training program serves as the launch pad for our students’ flourishing careers. In this Performance Marketing Course Online competition, you will get access to our placement assistance services that include a host of 150+ hiring partners. You will be exposed to multiple lucrative job opportunities that increase your chance of grabbing positions in leading companies.
Our Certification
Our Performance Marketing Course Online offers a Globally recognized University Certificate
By the end of this Performance Marketing Course Online with Generative AI, you’ll be awarded a globally recognized course completion certificate by the JAIN (deemed-to-be University) and the alumni status from the Great NIDE. This certificate can be verified by any national/international employer on the University portal. We prepare you to get Professional Certificate/s (Google & Facebook) that build your skills and advance your career in a high-demand field like Performance Marketing
Training Schedules
Our classes are scheduled according to fixed batch timings. Get information about the latest batches below.
Monday – Friday (Weekly 3-5 classes)
Timings: 8.00 pm – 9.30 pm
4 Months Duration
Starts on: 16th December 2024
Only 15 Seats/Batch
Course Fee
Learn directly from IIMs & Top-level eCommerce Marketing experts to increase your skills and knowledge within the Performance Marketing landscape.
(15 Seats/Batch)
Rs. 45,000/-
@ Rs. 35,000/-
(Early Bird)
Features/Benefits
- 4 Months Duration
- Only 15 Seats/Batch
- 15 Modules (including optional subjects) with 75+ Sub-Modules
- 25+ Live Practical & Group Workshops
- 120+ Hours of Live Intensive Training
- Multiple Modular Assignments/Case Studies
- Course Learning Checks
- Get trained by IIMs & e-Commerce Marketing Experts
- Lifetime Access
- The Great NIDE's Network Access & Alumni status
Contact us for any EMI/fees-related inquiry.
I am interested! Plz Call me
Contact Us
Want a sneak peek into what our training looks like? Or have a query about the course? Book a free call with us and we’ll get in touch with you.
Support Team
contact@nideofficial.com
Mob: tel:+91 99000 92082
Whatsapp: tel:+91 99000 92082
Mon - Fri: 10 AM - 6 PM
Saturday: 10 AM - 2 PM
Sunday & Govt Holidays are OFF
FAQs
Why Should I Enroll in NIDE’s Performance Marketing Course Online?
We are the first institute in Asia to start the Performance Marketing Course. And we are ACCOUNTABLE for ‘Every Single Thing’! We are accountable for teaching you the latest & updated curriculum during this Performance Marketing Course. We have the best Curriculum & Faculties in the industry, giving you a Real One-to-One learning experience, giving you the best practical knowledge during this program. We don’t believe in Pre-Recorded sessions. We are 100% LIVE both theoretical and practical. We have been awarded the “International Excellence Award” as the ‘Best Digital Marketing Institute in India”.
Other facilities that make NIDE special: – Lifetime access to Live Classrooms, 120+ Hours of Live Classes, 25+ Practical, Best Trainers from the Industry, a strong Alumni Network, No pre-recorded sessions, Learning directly from Marketing Veterans, and being the only Institute to have 100% Live sessions and many more
And finally, during the program, we make sure that you learn everything in Performance Marketing. And that’s our PROMISE.
What Modules does our Performance Marketing Course Online Cover?
We cover 15 modules (Including optional subjects) with 75+ sub-modules during this 4-month Performance Marketing Course Online. For more details, you may refer to Our Curriculum.
Do we cover Practical Sessions?
Yes. We cover 100% of the practical session. We have 2 sets of Trainers; one for theory sessions and another for practical sessions. During the Practical Sessions, Tools and Budgets would be allocated to each student. We make sure that you get the best Do-It-Yourself practices.
Does NIDE provide corporate training for this Performance Marketing Course Online?
Yes, we do. Contact our Admission Cell for more details. Call us for more details
Course Fee Related
What is the Fee structure of this Performance Marketing Course Online?
The fee for the entire Performance Marketing Course Online is Rs.45,000/-.
Can I pay the Fee in Installments?
Yes, you can pay the fee in installments. We have our own installment facility without depending on any financial institutions or credit cards.
What if I am not able to complete the course? Will I have to pay again to enroll in the course?
No. We provide a buffer period of two years to finish your course successfully.
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